Emphasize "more of the same" with clips of Bush campaigning 4 and 8 years ago talking about how he wanted to be a uniter and "reach across the aisle" followed by snippets from McCain's acceptance speech giving the same empty lip service to those ideas (they may have even used exactly the same language at times) and end the ad with something like: "We've already believed the Republicans one too man

Forget experience, forget the environment, forget pregnancy (and for god's sake forget the "bad mother") arguements. By now we should all be aware that the republicans wisely picked Palin to appeal simultaneously to the extreme right (abortion, gitmo, drilling) and the middle (reformer, hockey mom, outsider).

Republicans would have us believe that the Obama tax plan, which will produce a tax cut for over 90% of Americans, will cost our economy jobs. But we are currently living in the Bush tax plan, which John McCain wants to continue, and we just lost 84,000 jobs.

Senator Obama has mentioned closing corporate tax loopholes in many of his speeches but he also should be more specific about what loopholes he will close and the benefit to the common taxpayer this will provide.

from Reuters - economy loses greater-than-expected 84,000 jobs in August. highlight the economy, at a time when people are having a hard time feeding their families and keeping a roof over their heads the economy is going to win or lose this election.