Upon looking up Hillary Clinton's reaction to Palin, I came across two sites prominently. First was this one:
http://sugarnspice.typepad.com/sugar_n_spicea_meeting_pl/2008/08/a-salut...

This youtube video highlights how poor people's understanding of the most basic issues really is. While some people think Australia is Iraq, and suggest going to war with Sri Lanka for the sake of it, no amount of sensible foreign policy will reach them. This is a pity for many reasons, not least because they're voices are weakened. Obama is strong on a grassroots level.

A large majority of McCain supporters may disagree with his policies but feel obliged to him due to his military service.

An advertisement making use of the patriotic emotions invoked by the sight of a veteran saluting the flag, perhaps with flashbacks of military service, will immediately gain the attention of these supporters.

While Charleston and Huntington and Martinsburg are still technically Appalachian, I wouldn't classify any of those areas as rural, and it bothers me that those are usually the places that candidates concentrate their efforts around rural issues.

McCain didn't pick Palin for her qualifications. He chose her to pander to Hillary Clinton supporters and female voters. But this will back-fire because Palin is politically and ideologically nothing like Hillary Clinton. You should emphasize that she is the "anti-Hillary" and that women voters are too smart to fall for such overt pandering.